FRIDAY USA Spring/Summer ’13 Preview



For Love & Lemons

“Derived from those sun-soaked “Lemonade Stand Days, designers, owners, and BFF’s Gillian Mahin and Laura Hall are the masterminds behind the line For Love & Lemons. Born in Wyoming, and now based in Los Angeles, the collection is anything but conventional – rebelling against the standards of modern society.  The line taunts with intrigue as a clash of colors and patterns are evoked by chic separates and devious dresses. Where the modern gypsy is punk, For Love & Lemons is a brand to relate to, for that girl that doesn’t follow trends, she makes them.” Collections can be viewed HERE 


“This Spring, Supreme has joined with The North Face to introduce the Mountain Parka, the Medium Day Pack Backpack and Roo II.Custom fit for Supreme, the Mountain Parka features a 3M® reflective shell with abrasion resistant ripstop panels at shoulders, elbows and cuffs. The Medium Day Pack Backpack and Roo II also feature a 3M® reflective shell. All items will be available in two colorways, exclusively made for Supreme”

Available in-store in NY, LA, London and online on April 4th.

Available in Japan on April 6th.

Chloë Sevigny’s 90s Throwback

NOWNESS’s  special on Chloë Sevigny featuring a fashion home movie and a Q&A between Chloë and Christopher Bollen, editor-at-large for Interview magazine. Part 1 can be viewed Here and Part 2 can be viewed Here

“Shooting in the late 90s during one of Chloë Sevigny’s visits from New York City to London, photographer and filmmaker Michael Cleary enlisted super-stylist Alister Mackie, then a fellow student, to collaborate on Surface, an intimate film starring the future Oscar and Golden Globe nominee. Air-guitaring, playing dress-up and flitting in and out of a fragile waking dream, Sevigny was at the time an emerging ingénue, fresh from having starred in Larry Clark’s Kids, the film that cemented her position as one of the icons of her generation. “A lot was going on in her life at the time; she was getting into films and Hollywood,” says the director, who edited the never-before-seen 16mm film—which now features specially commissioned title art by Brooklyn musician and artist Hisham Bharoocha—into raw, black-and-white vignettes in the basement of Central Saint Martins. “We were just using what we had around,” adds Mackie. “It was the last revolutionary period in fashion where things actually changed.” In this first installment of our two-day celebration of the 90s as seen through Sevigny’s eyes, Interview magazine Editor-at-Large Christopher Bollen muses on his friend, the decades most enduring symbol.”  READ MORE 

Reckin Crew

Reckin Crew just released there spring collection featuring rare pieces such as a Based God/Joe Bada$$ beef tee and a Bernie Mac tee. The whole collection is available for purchase in limited quantities here:

Nasty Gal

“Nasty Gal is a global online destination for fashion-forward, free-thinking girls. In 2006, founder Sophia Amoruso started an eBay store selling a highly curated selection of vintage pieces. In just five short years, the shop has grown to become an international style source offering both new and vintage clothing, shoes, and accessories.” Clothing can be purchased here:


New Jack City

New Jack City SF is a clothing store that is geared towards providing vintage and throwback menswear. Located in the Mission District of San Francisco, they aim to continually deliver the best array of items ranging from vintage button-downs, throwback starter satin jackets, & hard to find garments from the 80’s/90’s era. This is the number one place to shop at if your style is rare and unique. Their store is located at 299 Guerrero Street, San Francisco, United States and the their website is


Now And Then

Now And Then just released their spring collection. The collection includes handmade wallet and keychain as well as a dipped dyed tee along with 2 other t-shirts and a long sleeve. The whole collection is now available in limited qualities here:

Shown To Scale

Shown To Scale has perfected the mix of retro and new clothes. Heavily influenced by vintage, ‘80s and ‘90s television and scene kids, this clothing brand doesn’t try to be ahead of the trends – they start them. With collections full of brilliant colors and throwback patterns, these clothes will keep you funky and guarantee a second glance. Their spring collection is now available for purchase in limited quantities here: